The Rainbow Cash and Carry is Grocery Supermarket Brand, established by 27 years of age youngster, Muhammad Imran Saleemi. It opened its first branch in the year 2008 at Wapda Town, Lahore, trailed by second branch at Canal Road, close by EME Society in the year 2012.  Growing further, third branch began its tasks at Bahria Town, Rawalpindi in the year 2016, fourth branch at Bahria Town Lahore started operations in the year 2018 and expanding further, fifth branch at Model Town, Lahore was opened in February, 2019 and 6th branch at DHA Phase VI, Lahore, started its activities in December 2019.  Another branch at D.C. Street Gujranwala is advancing to take off sooner rather than later. Branch network expansion at the company is an ongoing process and a number of upcoming branches are in the pipeline.