The Rainbow Cash and Carry is Grocery Supermarket Brand, established by 27 years of age youngster, Muhammad Imran Saleemi. It opened its first branch in the year 2008 at Wapda Town, Lahore, trailed by second branch at Canal Road, close by EME Society in the year 2012. Growing further, third branch began its tasks at Bahria Town, Rawalpindi in the year 2016, fourth branch at Bahria Town Lahore started operations in the year 2018 and expanding further, fifth branch at Model Town, Lahore was opened in February, 2019 and 6th branch at DHA Phase VI, Lahore, started its activities in December 2019. Another branch at D.C. Street Gujranwala is advancing to take off sooner rather than later. Branch network expansion at the company is an ongoing process and a number of upcoming branches are in the pipeline.
The company is thriving because of its vast product range and attractive prices for food, pharmacy and household goods which made it more appealing to its core customer base.
Having array of daily use assortments, Rainbow Cash and Carry offers you convenience of shopping everything that you need for your home like, rice, ‘dals’, oil, canned food, bakery and dairy items, frozen food, meat and fresh fish, cheese and olives, fruits and vegetables, pet food, household cleaning items, your specialized beauty and personal care products, electronics, toys and home decor under one roof. We do every effort to make your shopping experience a sheer joy.
The company remains profoundly committed to customer service and being a great place to work and shop; it is further strengthening confidence of customers and its staff.
To be the number one supermarket among local supermarkets of Lahore City and to make presence of Rainbow Cash and Carry in major cities of the Punjab.
To make both customers and employees feel welcome, important, and appreciated. Committed to keep our part in making your shopping experience as pleasant as possible. We are here to listen to your needs and we promise to do our best to meet those needs in every possible way. Bringing you the freshest products around is our priority. We want your spending to go a long way for your family. We are here for you.
In everything we do, we live our values:
- Extreme customer care / focus
Customer is very important to us.
- Courtesy and Respect
It is significant for both, customers and employees.
- Quality Service
Our customers get the best of our dedicated and efficient service. We satisfy and delight our customers. We meet customer needs and exceeds their expectations.
- Integrity & Transparency
Our actions and operations are transparent.
- Networking / Coordination
Effective communication and knowledge sharing at all levels is core to our business.
We value team spirit where everyone is important and their contribution is appreciated and recognized.
- Commitment & Accountability
We are passionate in what we do and are accountable to our stake holders.